While the rest of the smartphone market share an Android operating system, Apple has complete freedom to do what it deems fit for the iOS. And because of this exclusivity, third party developers have had to make certain changes to make their applications compatible with the iOS. Still, there are times when Apple itself makes an in-house application to combat these developers.
For example, Apple has FaceTime, while handhelds running on Android depend on third party applications like Viber and WhatsApp. Most recently, however, is Apple’s upcoming SnapChat-like feature.
According to Business Insider, the Apple application will allow users to share videos with other iOS users. Just like SnapChat, users will be able to add filters, decorations and effects to these videos before sending the same to friends. Once approved, the tech giant can roll out the new application by 2017.