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Irish customers annoyed by retail outlets’ in-store tech

Irish customers

Use of in-store technology such as self-checkouts may be increasingly common but many Irish shoppers find it exasperating, according to a new survey that shows high street retailers need to raise their game tech-wise.

The survey indicates that while such technology – which also includes digital enquiry points, stock-monitoring applications and mobile tablets – is being rolled out primarily to improve customer experience; it is in many cases having the opposite effect.

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