Nisa Retail has reported a 2.2% rise in like-for-like sales in the 10-week festive period to 1 January.
The convenience retailer and wholesaler said total sales were up 2.7% in the period, with the company reporting a profit of £718,000, up from £520,000 the previous year.
Sales of fresh produce grew 17.7%, driven by Nisa’s ‘Festive Five’ promotion offering a range of five Christmas dinner essential fresh vegetables for 39p each.
The company said it opened 77 new stores in the ten-week period, up from 54 the previous year.
Nisa Retail chief executive Nick Read said: “I’m very pleased that we have been able to provide significantly greater investment in our promotions this Christmas to assist our members trading this festive period.
“We believe we have delivered a strong promotional mix to drive sales and footfall in our members’ stores. This has been possible due to the strong momentum the business has now built in its three year strategy, which has seen Nisa invest in and improve operational efficiencies while also delivering a consistently improving financial position.”