Finland has reason to be proud. Not only is the Nordic country celebrating 100 years of independence, according to the World Economic Forum’s 2017 Travel & Tourism Competitiveness Report, but Finland can also boast the fact that it’s the safest country in the whole world.
“[Finland] remains the safest destination globally, despite rising concerns in most [of] Europe, including Finland, regarding terrorism,” the report reads. The report collected data from a total of 136 countries, looking specifically at “sustainable development of the travel and tourism sector, which in turn, contributes to the development and competitiveness of a country.”
That means that the World Economic Forum focused on the tourism industry, which makes sense, since safety is a major factor in deciding where to book a vacation. The survey also looked at how open a country is to tourism in general, the state of infrastructure within a country’s borders, and even things like environmental sustainability and price competitiveness.