British supermarket Asda to extend trial of refill scheme

Published On: June 16, 2021Categories: Latest News1.6 min read

Asda said it would expand its refill proposition to four more stores by the end of the year, having launched the concept last year at its store in Middleton, Leeds, northern England

British supermarket group Asda is to extend its trial of a refill scheme that allows shoppers to replenish their own containers after sales of several products in an initial pilot store outsold packaged alternatives, it said on Wednesday.

Asda said it would expand its refill proposition to four more stores by the end of the year, having launched the concept last year at its store in Middleton, Leeds, northern England.

In recent years, Britons have become increasingly aware of the amount of plastic they use.

As a result, supermarket chains and consumer goods groups are focussing on testing refills in order to cut single-use plastics.

This month Marks & Spencer extended its packaging-free refillable grocery concept “Fill Your Own” to 11 stores, while Waitrose sells refillables in four stores. Morrisons has been trailing refills in three stores since 2019.

A spokesperson for the chain said it was looking at how to bring refills to more stores, whilst thinking about how to make the format COVID secure.

Tesco started trailing reusable containers for its online groceries service last year, while Sainsbury’s is weighing a range of options for refillable stations.

Asda’s Middleton store trial launched with 30 household staples sold in refillable format, including Unilever’s PG Tips tea bags, Persil laundry detergent and Radox shower gel; along with Kellogg’s cereals and PepsiCo’s Quaker Oats.

The rollout follows the successful launch of the Middleton refill zone last October, with several products outstripping packaged sales and many customers travelling from outside the local area to shop sustainably, said Susan Thomas, Asda’s director of commercial sustainability.

The four additional stores will feature more core products and partnerships with household brands including Yorkshire Tea, more range of Kellogg’s cereals, new own-label and Nestle cereals, Napolina pasta, and Tilda rice along with new “prefilled” trials of Radox and Persil that will be offered in stainless steel reusable bottles.

About the Author: Jonathan Adams

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