The firm believes the carbon footprint concern is now reduced as most protocols are now more energy efficient

Crypto is going mainstream after top luxury brand Ferrari announced it is now accepting digital currencies for its high-end cars. As per Reuters, the new allowance from Ferrari is only open to U.S. customers but plans to expand into the EU in the coming months based on the demand of its customers.

There has been a relation between car brands and the crypto world. Notably, Tesla initiated this move back in 2021 when it began accepting Bitcoin for its cars. The firm stopped on this path citing the high carbon footprint of the coin, which does not align with its goals.

For Ferrari, the firm believes the carbon footprint concern is now reduced as most protocols are now more energy efficient. Despite the support for crypto, Ferrari’s Chief Marketing and Commercial Officer Enrico Galliera said the firm’s goals of reaching carbon neutrality by 2030 remain intact.

With crypto now going mainstream overall, Galliera said the company has to reposition its terms to capture its customers with a sizable digital currency portfolio.

The luxury car brand has tapped BitPay as its payment processor for the offering. Users will be able to buy high-end cars whose starting price is pegged at around $211,000 with coins such as Bitcoin, Ethereum, XRP and others supported by the top payment processor.

The volatility will be reduced as BitPay will convert the funds into fiat currencies to safeguard Ferrari’s dealers from price variations. Notably, BitPay is playing a very important role in a number of new use cases that involve digital currencies that can be used as payment for real-world assets.

The carmaker said for users paying with crypto, there will be no change in prices, fees, or surcharges.