FoldedColor Enhances Reseller Program for Designers, Agencies and Brokers

by Jonathan Adams

FoldedColor Packaging has rolled out enhancements to its Reseller Program, which is popular among graphic designers, marketing and advertising agencies, print brokers, and other businesses that source packaging for their customers. The program now provides even deeper discounts on custom folding cartons ordered at as well as free ground shipping on all orders shipped to continental U.S. addresses.

“FoldedColor is a natural extension of our product and service line,” said Brian Bluestein, whose Van Nuys, Calif.-based PIP Printing and Marketing Services business was named Franchise of the Year in 2015. “The partnership has enabled us to get into packaging without the capital investment. We provide customers with a turnkey solution for custom-printed folding cartons, and FoldedColor provides us with a user-friendly web site, instant quotes, rapid production and high margins.”

Bluestein’s PIP franchise is just one of the many resellers enjoying discounts and earning reward points on folding cartons. FoldedColor’s Gold, Silver and Bronze-level resellers receive discounts of up to 30 percent and as much as double reward points (redeemable for monetary discounts on future orders) – and among the recent program enhancements is a new Platinum membership tier with undisclosed discounts. Membership is evaluated quarterly, with membership level determined by the frequency and value of each reseller’s orders over the previous three-month period.

“We’re pleased to see trusted brands like PIP finding success with FoldedColor, especially among their small and midsized customers that need high quality and fast turnaround on short-run orders,” said Patrick Green, director of business development at FoldedColor Packaging. “We’re happy to offer programs that reward resellers for their partnership and incentivize them for their loyalty.”

Resellers are also entitled to receive free ground shipping to continental U.S. addresses, exclusive promotions, free unbranded samples and more. These benefits are in addition to already low prices on folding carton orders ranging from 50 to 15,000 units. arms customers with a web-based interface that combines an easy-to-use design editor and 3D proofing system with an online storefront. All cartons are made from premium solid bleached sulfate (SBS) paperboard that is SFI® certified and fully recyclable, and printed using a seven-color offset process.

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