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New Pokémon app sees Nintendo shares surge

by Paul

Shares in Nintendo have jumped 14% as the soaring popularity of its Pokémon Go smartphone app showed no sign of abating.

The computer games giant’s share price closed at 31,700 yen (£226.69), meaning its market value has now more than doubled to 4.5 trillion yen (£32bn) since it was launched in America on July 6.

It comes after the Japanese company recorded its biggest gain since revealing the Nintendo Entertainment System (NES) in 1983 when shares closed up 24.5% at 20,260 Japanese yen (£152.28) on July 11, following the release of the new game.

Neil Wilson, markets analyst at ETX Capital, said, “The increase in the firm’s market capitalisation – which has doubled to $42bn (£31.92bn) – means it’s bigger than Hermes, Sony, Yahoo and Glencore.

Pokémon Go is Nintendo’s first foray into the mobile gaming market and has emerged as a global craze with players hooked to their handsets since it launched in the US, Australia and New Zealand.

The game is now available in 35 countries and was released in the UK on July 14.

In the augmented reality game developed by Niantic and The Pokémon Company, players travel around the real world to capture and train creatures known as Pokémon – the most famous of which is Pikachu.

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