Nintendo’s market cap in Tokyo is now 4.5 trillion yen (£31.83 billion). Its market cap is more than Sony, Canon, Panasonic or Toshiba.

Nintendo shares had another banner day on Tuesday, surging more than 14 per cent in Tokyo amid widespread mania over the company’s sensational Pokémon Go game.

The stock’s performance following the release of the augmented reality game is staggering: Shares have risen by more than 120 per cent since July 6, and nearly 60 per cent over the past five trading sessions.

Pokémon Go is a legitimate sensation — ranking as the top free downloaded app on both Apple’s App Store as well as Google’s Play store for Android devices.

Investors are hoping that Nintendo will be able to cash in on the purchase of add-on features for the game.

The game’s immense popularity could also lead to the proverbial halo effect for Nintendo, people who may not have been familiar with the company’s many offerings deciding to buy more Nintendo products.