Home Stock & Shares Pokemon GO phenomenon boosts Nintendo shares

Pokemon GO phenomenon boosts Nintendo shares

by Jonathan Adams

Shares of Japanese video games company Nintendo have soared 16 per cent at the Tokyo Stock Exchange owing to the success of Pokemon Go, the latest smartphone game from the gaming giant.

The shares of the Kyoto-based company reached $US244 (£184.61) during the first half of the trading day at the Tokyo exchange, just days after the launch of the game in Australia, New Zealand, the United States and Germany. Other countries are expected to follow soon.

Data analysis company SurveyMonkey said on Wednesday Pokemon Go was the most successful mobile-based app in US history with some 21 million daily active users in 24 hours, exceeding the successes of Draw Something and Candy Crush, with some 16 million and 20 million users respectively.

According to another analyst firm, SensorTower, mobile users spent more time playing Pokemon than using Facebook.

Since its launch in the US on Wednesday, Pokemon Go has been the most downloaded app on different platforms in the country.

This article is for information purposes only.
Please remember that financial investments may rise or fall and past performance does not guarantee future performance in respect of income or capital growth; you may not get back the amount you invested.
There is no obligation to purchase anything but, if you decide to do so, you are strongly advised to consult a professional adviser before making any investment decisions.

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