Support from Indiegogo for female-led crowdfunding campaigns

by Jonathan Adams

Partnership with Girls in Tech and Blooming Founders follows research which shows that women typically raise more money than men through crowdfunding.

Crowdfunding platform Indiegogo has taken the initiative to female-led crowdfunding campaigns on its platform with the announcement of a year-long initiative to champion diversity in entrepreneurship.

Coinciding with International Women’s Day until March 2017, the initiative will include collaboration with Girls in Tech UK, Trep Life, Lipstick & Politics, and Blooming Founders UK, and intends to remove the “barriers to funding”.

The crowdfunding site will host events focused on supporting female entrepreneurs to get their ideas off the ground and will provide women that launch crowdfunding campaigns the chance to apply for dedicated mentoring.

The announcement came after research by UC Berkeley which found that women typically secure more investment than men through crowdfunding. The research analysed 9,900 Indiegogo campaigns.

The research reported that the crowd were more likely to back female-led campaigns because of the use of “more positive, inclusive language” in their pitches which helped investors connect “more deeply with them”.

“Because it’s a completely open platform Indiegogo has broken down gender inequalities and removed bias from the funding equation. We’re really proud of building a platform where all ideas are welcome and have a chance to thrive”, Indiegogo co-founder Danae Ringelmann said.

“It’s no secret that women still face a multitude of challenges when it comes to representation in leadership. As of 2015, there are 9.4 million women owned businesses, yet support and career advancement is negligible. Lipstick & Politics is excited to partner with Indiegogo and support women in entrepreneurship through their initiative”, Mira Veda, founder and Editor-in-Chief of programme partner Lipstick & Politics, said.

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