The State Bank of Florence has a new brand identity and logo to celebrate its 125th year in business. The firm will officially change its name to Great North Bank in January.
The name change, according to bank officials, better reflects the growth of the brand and expansion of banking services across the northern region.
The bank is a family owned, independent community bank headquartered in Florence. Branches are located in Eagle River, Aurora and Wausaukee.
According to president of State Bank of Florence, Thomas Wittkopf, “In a new era of mega banks, State Bank of Florence remains family owned, and has been proudly independent since 1891”.
He said, “As our 125th anniversary celebration year comes to a close and we look toward the future, we are more committed than ever to the principles of independent banking. The new brand identity will further strengthen our position in the market and represents months of work that includes strategic planning, analysis, development, research, and more”.
The new logo represents the bank’s commitment to independence. It will be used along with the phrases — Family Owned. Proudly Independent.
“The bank, which has had three generations of family ownership, has been in business for 125 years thanks to its determination, unwavering service, and willingness to innovate and explore,” Wittkopf said. “The bank has expanded with branches in additional locations and the new brand will further strengthen our position in the market.”
The bank offers a full array of banking products and services, as well as consumer and business loans.